Free LIVE Workshop 📅 Thurs April 30, 2026🕔4:00pm - 5:00pm AEST

More Leads, More Work For Trades & Construction Businesses That Want a

Full Job Pipeline

Regardless of How Slow the Market Gets

In this LIVE training you'll learn

Who your ideal customer actually is — and why targeting "anyone who needs a tradie" is costing you jobs. We'll show you how to attract the right leads that convert fast and pay well.
Why "Get a Free Quote" is killing your conversions — and the simple offer switch that gets more people clicking, calling, and booking before your competitors even get a look in.
How to film ads and creatives that actually work — We'll show you exactly what to film, what to say, and how to do it from your phone on a job site.
How to set up your campaigns the right way — the exact campaign structure we use to run profitable Meta ads for trades businesses, so you're not burning money on clicks that go nowhere.
Landing pages and lead forms that convert — because sending traffic to your website homepage is like handing out flyers and hoping for the best. We'll show you what to build instead.
Why the magic is in the follow-up — most trades businesses lose leads not because they didn't show up, but because they didn't follow up fast enough. We'll show you the simple system that turns enquiries into booked jobs on autopilot.

What you'll walk away with

By the end of this free training, you'll have a clear, step-by-step lead generation action plan built specifically for your trades business — so you can set up a campaign this weekend start getting more qualified leads coming in every single week.

How it works

WHEN Thursday April 30, 2026

TIME 4:00pm - 5:00pm AEST

WHERE Online LIVE Video

WHO IT'S FOR Business owners who run any of these businesses (Building, Construction, Roofing, Plumbing, Demolition, Fencing, Painting, Concreting, Plastering, Landscaping & more) and want to either start getting leads or want to get better leads in their business.

IMPORTANT Heads up — this isn't a sit-back-and-watch kind of deal (that's what YouTube's for 😆). This is a working session, so grab your laptop, a notepad or iPad, and come ready to actually get stuff done. You'll want to capture everything.

Spots are limited

BONUSES:

And just for showing up, you'll get free access to these FREEBIES — these are the exact same scripts, ad templates, training videos and tools I use with paying clients to generate an extra $10K–$100K+ a month.

1 Hr Meta Ads Training
High Converting Landing Page Template
SMS & Email Follow Up Templates
Meta Ad Writer Bot
Ad FIlming Tips Specialist Trades & Construction Videographer

ABOUT ME

Hi, I’m Mel Watson 👋 , founder of Bloom Digital Marketing, business growth mentor, and trusted partner to trades and construction business owners who want more leads, better systems, and real growth.

I’ve spent nearly two decades in sales, customer service, and marketing, helping businesses attract customers, improve conversions, and build stronger operations. Through Bloom Digital, I’ve helped tradies generate quality leads, book more work, and create businesses that feel more organised, profitable, and less stressful.

I’ve worked with all types of trades, construction, building and real estate across Australia — combining smart marketing, automation, and practical business strategy that actually works in the real world.

What I’ve learned is this: growth doesn’t need to be complicated. The most powerful businesses often win with simple offers, strong follow-up, clear messaging, and consistent action.

Now, I’m sharing the exact strategies, systems, and lessons I use with clients so you can grow with more confidence, more clarity, and a lot less guesswork.

What others are saying

Want to know more

Who is this workshop for?

Trades and construction business owners who want more leads, more jobs, better systems, and less stress.

What will I learn?

Simple ways to get more enquiries, follow up leads better, win more quotes, and grow your business.

Is this going to be full of fluff?

No. It’ll be practical, straight to the point, and based on what’s working right now.

Do I need to know marketing already?

Not at all. I’ll keep it simple and easy to understand.

Will you talk about Facebook and Instagram ads?

Yes. I’ll explain how tradies are using them to generate leads.

I already get referrals. Is this still for me?

Absolutely. Referrals are great, but you don’t want to rely on them only.

I’m flat out busy. Is it worth joining?

Yes. You’ll get ideas you can use straight away to help save time and grow faster.

Can my partner or office staff join too?

Of course. Anyone who helps with admin, bookings, quotes, or growth will get value.

Will there be a replay?

No, you need to be there live!

Can I ask questions?

Yes for sure, you'll be able to ask questions along the way in the chat and at the end.

Is it free?

Yes, it’s free to join.

Are you going to try sell me something?

My goal is to give you real value. If there’s a way I can help further, I’ll mention it at the end.

How do I join?

Who do you work with?

Builders, plumbers, roofers, painters, demolition, tilers, landscapers… pretty much anyone in trades or construction.

What does your service include?

We provide full service ads management & lead generation, which includes:

- Meta ads setup and management

- Lead generation campaign (homeowners/builders)

- Landing page or funnel setup

- Ad creatives and copy

- Tracking and optimisation

- Instant lead notifications (SMS + email)

- Everything is set up to not just get leads — but help you turn them into actual jobs.